Profile
Versatile Digital Content Manager with 25 years of experience delivering innovative solutions in web development, UX design, and brand identity. Adept at leading digital projects, managing content strategies, and creating seamless user experiences. Combines technical expertise with a strong design sensibility to produce engaging websites, impactful graphics, and data-driven digital marketing campaigns.
Professional Experience
ComponentSource, Digital Content Manager
2001 – Present
Web Development & UX
- Designed and implemented responsive websites, including Drupal 7 theming and templates (2012–2015).
- Developed bespoke HTML email newsletters with full email client compatibility (2006–Present).
- Conducted UX research and applied user behavior insights to optimize design and functionality.
- Utilized PHP, Classic ASP, JavaScript, jQuery, HTML/XHTML, Sass (Dart, Ruby), and CSS.
- Worked with frameworks and CMS: Drupal, Astro, React, Next.js; styling with Bootstrap and Tailwind CSS.
Graphic Design & Branding
- Led a corporate rebranding initiative: new logo, business collateral, exhibition materials, and signage (2014–2016).
- Designed and produced multi-language catalogues for print and web (2002–Present).
- Created full-page magazine ads for international tech publications including MSDN Magazine, CODE Magazine, and Programmez!
Digital Marketing & Content
- Authored and edited news articles, release notes, and website content; ensured high editorial standards (2009–2025).
- Managed social media presence across Facebook, Twitter/X, LinkedIn, Bluesky, Threads, and Google My Business, including automation of news posting and award campaigns (2015–Present).
- Oversaw Google Tag Manager, Google Analytics, and Semrush for behavior and conversion tracking.
- Developed and monitored multilingual PPC campaigns across Google Ads and Bing Ads (2016–2022).
Key Achievements
- Increased brand engagement by delivering a unified visual identity across all platforms.
- Spearheaded social media strategy, streamlining workflows with automation tools, reducing manual effort by 50%.
- Informed design updates using analytics-driven insights and user behavior data.
Select External Design Projects
- Catalogue Design – Oneworld Publications, Oxford (2007–2009)
Designed multi-page catalogues for an award-winning publishing house. - Website – Michael Television’s Interloper, London (2005)
Developed and designed website for a punk/hip-hop band, integrating music and media content. - Website – De Aston School, Lincolnshire (2000)
Created the school’s first website, enhancing digital presence for this state boarding school. - Website – O.H. Boyd, Master Woodcarver (2000)
Designed a portfolio website showcasing high-profile works, including pieces for the Diamond Jubilee State Coach.
Education
- B.Sc. Product Design (2:1) – Middlesex University, London (2000)
- Foundation Diploma in Art & Design – Winchester School of Art (1997)
- A-Levels: Maths, French, Politics – St. Bartholomew’s School, Newbury (1996)
Technical Skills
- Web & Development: PHP, Classic ASP, JavaScript, jQuery, HTML/XHTML, Sass (Dart & Ruby), CSS
- Frameworks & CMS: Drupal, Astro, React, Next.js
- Styling: Bootstrap, Tailwind CSS
- Design Tools: Adobe Photoshop, Illustrator, InDesign, QuarkXPress, Autodesk 3ds Max
- Development Tools: JetBrains PhpStorm, VSCode
- Analytics & Marketing Tools: Google Tag Manager, Google Analytics, Semrush, Google Ads, Bing Ads
- Office & OS: Microsoft Office (97–latest), Windows (2000–11), Ubuntu (16–20)
Key Strengths
- Strong technical foundation with creative vision
- Digital content strategy and management
- UX design and behavior-driven optimization
- Cross-platform branding and graphic design
- Multilingual digital marketing campaigns